Qualitative research sits at the heart of social and public policy research providing in-depth insights into values, experiences and feelings that shape and influence individuals’ behaviours and attitudes.
Our specialist Qualitative Research Unit (led by one of our Directors, Karen Kellard) offers methodological expertise underpinned by rigour and a dedication to world-class social research. Our approach is driven by a 'quality framework' for qualitative research which draws on best practice from around the globe.
We offer qualitative design, fieldwork, analysis and reporting using the full range of qualitative methods (focus groups, in-depth interviews, observation, case studies and online qualitative techniques). The team has particular expertise in conducting research with marginalised, vulnerable or disadvantaged groups on a range of public and social policy issues.