When you want reliable results
Results obtained from Life in Australia™ can be relied upon to inform decisions and be published with confidence. This is thanks to the near-full population coverage, everyone having a chance of being invited and the transparency of the methods.
When you want fast results
Data collection is undertaken over a two-week period, with multiple reminders sent across different media to encourage participation and maximise response. This data collection period is much faster than address-based samples allow while being long enough to obtain high response rates. Data preparation, weighting and technical reporting are standardised to expedite delivery of outputs.
Because it’s cost-effective
Most panellists complete surveys online, making the panel much more affordable than other probability-based methods. Because panelists answer a set of profile questions when they enroll, and every year thereafter, a range of up-to-date profile variables are available to append to the data. This means that standard demographic questions do not need to be asked, reducing the costs associated with questionnaire length.
