Darren Pennay

Founder, Board Member & Executive Director

Research, Methods & Strategy

Darren is an expert survey methodologist and has worked in social research and survey design since 1984. From 2010 to 2015, Darren played a leading role in the introduction of dual-frame telephone surveys to Australia. More recently he has been the driving force behind the establishment of Australia's first probability-based online panel – Life in AustraliaTM. In 2014 he was awarded the Research Industry Council of Australia’s Research Effectiveness Award for Innovation and Methodology.

He is a Centre Visitor at the ANU Centre for Social Research and Methods and an Adjunct Professor with the University of Queensland’s Institute for Social Science Research (ISSR). He is also a Fellow of the Australian Market and Social Research Society and has QPMR (Qualified Practicing Market Researcher) accreditation.