Social Research Centre

Television Consumer and Media Content Consumption Survey 2022

Have you been contacted about participating in this study?


Research Areas

Attitudes +
Values

Project Status

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Intention
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Invitation
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Involvement
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Insights
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Impact

The Media Content Consumption Survey provides information on the screen and media content viewing practices, habits, and expectations of Australians. The Future of Broadcasting: Television Consumer Survey collects intelligence on the attitudes, expectations, and behaviours of Australians in relation to accessing screen content via televisions and other devices (including free-to-air, online subscription services, and on-demand television).

Partner

The Department of Infrastructure, Transport, Regional Development, Communications and the Arts

 

 

Aims + Outcomes

These two flagship research studies provide an understanding of how Australian consumers access and select television services, track broader media content consumption habits, and explore topics of contemporary significance. This research supports the government in making policy recommendations and explores contemporary issues affecting the community to address immediate information needs relevant to ongoing policy considerations.

Methods

The two surveys were administered together in the form of one survey, with the use of Life in Australia™ as the primary data collection methodology.

Insight

66%

In 2022, the most common platforms that respondents used to watch screen content in the past 7 days were online subscription services.

32%

The features that were most commonly rated as an essential reason for watching free-to-air TV were that there are no ongoing subscription costs.

2.4

On average, households pay for 2.40 online subscription services.

Impact

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Reports

Have you been contacted about participating in this study?

Who participates?

The primary in-scope populations for the research were:

  • Australian adults aged over 18 years (Television Consumer) and
  • Australian adults aged over 18 years and parents of children aged 0-15 years (Media Content Consumption).

What are the benefits?

By staying informed about trends, government can develop policies that promote a thriving and inclusive media ecosystem while addressing the challenges presented by evolving consumption patterns and new technology. In this way discussions around potential reforms ensure regulations remain relevant and effective.

How does it work?

Eligible people were sent an email and/or SMS link to complete the survey online and may be called to complete the survey over the phone.

How do we ensure privacy is protected?

The Social Research Centre complies with the Australian Privacy Principles. All personal contact information such as name, email and phone number is removed from the final data. Your responses will be de-identified, held in the strictest confidence and will not be disclosed to other organisations for marketing or research purposes. The responses of everyone who participates in this survey will be combined for analysis. Please see the SRC’s Privacy Policy.

FAQs

How will the information be used?

Participation is always voluntary, but your participation is important.

Why? Because it ensures representativeness and that results can be projected to the population.

How long will the survey take to complete?

Our staff may have contacted you as part of a research survey. We are a social research company, exempt from the Australian Do Not Call Register, meaning we may call telephone numbers listed on the Do Not Call Register to conduct opinion polling and standard questionnaire-based research. We are not telemarketers, we are not selling a product and we do not provide your name or contact information to any other parties. 

 

The phone numbers we dial are either:

  • Randomly generated by computer, using known telephone exchange prefixes
  • Randomly selected from available telephone directories
  • Provided to us by our clients.

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Resources

Full Analysis Report (Population Health Test)

Full Analysis Report (Population Health Test)

Get in touch

Contact

The Social Research Centre