Social Research Centre

Australian Comparative Study of Survey Methods

Have you been contacted to participate?  

Research Areas

Attitudes +

Education +

Environment +

Equity +

Health +

Identity +

Policy +

Workforce +

Project Status

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Large solid blue ellipse.
Large solid blue ellipse.
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Large solid blue ellipse.

Many studies have compared the accuracy of survey estimates generated from probability-samples and non-probability samples over the last fifteen years. The Australian Comparative Study of Survey Methods (ACSSM) is one of only a few to build upon a previous study, enabling not only point-in-time comparisons of the relative accuracy of estimates generated from probability and non-probability sample surveys, but also to understand change over time. 


The Social Research Centre worked with the Australian Bureau of Statistics on the video-assisted live interviewing (VALI) arm. 


Aims + Outcomes

The ACSSM sought to understand the contemporary accuracy of established and emerging survey methods and determine whether there had been a diminution of the advantage of probability-based approaches over time. 

 We found that although telephone and online probability-based panel (Life in Australia™) continue to be more accurate than non-probability online panels, the gap has narrowed since 2015. Emerging probability-based methods (SMS push-to-web and video-assisted live interviewing) were closer to non-probability panels in terms of accuracy than they were to the other probability-based approaches. 


The ACSSM was fielded using online (Life in Australia™ and four non-probability panels), VALI, telephone and SMS push-to-web methods, asking questions for which high quality benchmarks were available. 



Master project template 2: insight 1. 25% of … say that … this is a test.


Master project template 2: Of those who were a part in activities, around 1 in 5 were representing their town, city or state.

1 in 10

Master project template: An upward trend in student interest in x,y,z and 1 in 10 students mentioned that this was a sample insight.


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Have you been contacted to participate?

Who participates?

Master project template 2: who participates. Over 13,000 interviews will be undertaken across New South Wales in the coming months.

What are the benefits?

Master project template 2: benefits.  Your experience is valuable to us. Your response to the survey will contribute to the improvement of…

How does it work?

Master project template 2: how it works. You may have received a text message from 0481075514, or a phone call from 0290608424 or 0290608425 regarding this study.


Full Analysis Report (Population Health Test)

Full Analysis Report (Population Health Test)

How do we ensure privacy is protected?

Testing 2. The Social Research Centre complies with the Australian Privacy Principles. All personal contact information such as name, email and phone number is removed from the final data. Your responses will be de-identified, held in the strictest confidence and will not be disclosed to other organisations for marketing or research purposes. The responses of everyone who participates in this survey will be combined for analysis. Please see the SRC’s Privacy Policy.

Get in touch


Master project template 2

If you would like to speak to a member of the research team, you can call the Ministry of Health hotline on 1800 620 277. The hours of operation are 9:00 am – 5:00 pm Monday to Friday to speak to somebody. At other times, leave a message and someone will call back.


How will the information be used?

Participation is always voluntary, but your participation is important.

Why? Because it ensures representativeness and that results can be projected to the population.

How long will the survey take to complete?

Our staff may have contacted you as part of a research survey. We are a social research company, exempt from the Australian Do Not Call Register, meaning we may call telephone numbers listed on the Do Not Call Register to conduct opinion polling and standard questionnaire-based research. We are not telemarketers, we are not selling a product and we do not provide your name or contact information to any other parties. 


The phone numbers we dial are either:

  • Randomly generated by computer, using known telephone exchange prefixes
  • Randomly selected from available telephone directories
  • Provided to us by our clients.

Master template test 2

Sample text goes here.

Master template test 2

Sample text goes here.