Life in Australia Panel

How is Life in Australia different?

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Australian and international studies show that estimates generated from well-executed probability-based surveys are more accurate than surveys administered using non-probability methods.

Life in Australia is the first national online panel in Australia to be recruited and maintained using exclusively probability-based sampling methods.

Unlike other Australian online panels, Life in Australia includes people with and without internet access. Those without internet access or not comfortable completing surveys online will be able to complete surveys by telephone or by post.

Because the Life in Australia panel was recruited using probability-based sampling methods, survey results are generalisable to the population with known sampling errors and known confidence intervals. These statistics are not calculable from surveys conducted with panels that use non-probability (‘opt-in’) methods.

The methods used to recruit, conduct and maintain the panel as well as techniques used in data processing and the production of survey estimates will be publicly available and open to scrutiny.

In addition to staging one-off and repeat cross sectional surveys, it will also be possible to conduct longitudinal surveys. Such research is much more difficult on non-probability panels given the variety of recruitment methods used and the rapid turnover of panel members.

Most panelists will complete surveys online,making surveys conducted through the Life in Australia panel much more affordable than other probability-based surveys.

Data collection is undertaken over a two to three-week period. Panel members are sent three reminders to encourage participation. Such an approach balances the desire to obtain high response rates with the quick turnaround we have come to expect from online research.

Alternative approaches with much shorter data collection periods lead to low response rates, a bias towards panel members who are more easily contactable and able to complete the questionnaire and an increased risk of bias associated with topical current events.

Available for ad hoc surveys or inclusion of questions in the monthly omnibus survey.

Data collected over a 2-3 week period.

Starting panel size of around 3,300 adults aged 18 years and over.

Standard outputs available within 2 business days.

Data files available in a variety of formats.

A brief methods report that documents the survey process. This will include all details regarding weighting and AAPOR response rates,

Wherever practicable, our preference is to archive data collected via the panel with the Australian Data Archive.

For a quote or further information about placing questions on Life in Australia, Email Us or call us on 03 9236 8500.