Dr Angela Baker

Angela recently joined the Social Research Centre and is a research, analytics and insights specialist focused on navigating the complexity of research reports, consumer / customer insights and behavioural data to inform planning and strategy, and to measure success. She brings over 20 years of experience in market research after working as an evolutionary biologist.

She’s held senior roles within market research agencies (Forethought, DBM) specialising in developing sector-specific consulting teams and large quantitative and mixed methods projects, as well as operating as a sole-trader consulting directly with clients to develop strategy and implementation plans. Angela also has senior-level experience in large corporates (ME Bank and Qantas Loyalty) heading up customer insights and analytics practices – working across teams to drive data and experimental approaches to develop customer experience solutions, market and customer segmentation, integrated data solutions for targeted marketing, brand and communications strategy and product design and pricing.

Her work in the social and government sector is built off her deep experience with commercial and corporate clients and includes mixed methods developmental research projects, market segmentation for communications or service design, and evaluation and measurement. She has considerable experience in the design of quantitative research using cognitive testing and qualitative techniques to develop robust and focused data collection instruments.

Angela has a Bachelor of Science, Hons (Biology) and a Doctor of Philosophy (Botany, Genetics + Evolution)