Life in Australia Panel
Australia's most methodologically rigorous online panel. It exclusively uses random probability-based sampling methods and covers both online and offline population. Results from Life in Australia surveys are generalisable to the Australian population and the sampling approach ensures that sampling errors and confidence intervals can be calculated.
By comparison, non-probability ‘opt in’ online panels do not have these statistical properties. Our panel members are randomly recruited via their landline or mobile phone and provide their contact details so that they can take part in surveys on a regular basis.