Paul J. Lavrakas, PhD

Senior Methodological Adviser

Paul is a research psychologist and research methodologist, during the past four decades has conducted research, written many articles and books about research, and taught about social research methods.

He joined the NORC at the University of Chicago in 2014 as a Senior Fellow, where he is heavily involved in helping to create its new probability-based online panel, AmeriSpeak. is work at NORC also involves devising experiments to raise response and consent rates, and to lower total survey costs.

Paul is also a member of the Scientific Advisory Board for the ANU Centre for Social Research and Methods.

He is a Visiting Scholar at Northern Arizona University, where he teaches a methods course each year, and a Senior Research Fellow to the Office from Survey Research at Michigan State University. From 1978-2000 he was a Professor at Northwestern University and then Ohio State University, and was the founding faculty director for the survey centers at each institution. From 2000-2007 he served as chief methodologist for Nielsen Media Research.